WONDER ZONE
WONDER ZONE
Branding Design
Poster Design
Brochure Desgin
With the normalization of the epidemic, long-term isolation is now common, significantly affecting our lives and mental health. Consequently, many seek activities like camping to alleviate stress and satisfy curiosity. A new camping brand encourages exploring nature, offering an escape to "forest bathing" and the therapeutic benefits nature offers, promoting a journey towards understanding ourselves and the environment.
Branding Design
Poster Design
Brochure Design
With the normalization of the epidemic, long-term isolation is now common, significantly affecting our lives and mental health. Consequently, many seek activities like camping to alleviate stress and satisfy curiosity. A new camping brand encourages exploring nature, offering an escape to "forest bathing" and the therapeutic benefits nature offers, promoting a journey towards understanding ourselves and the environment.
Inspiration
Post-epidemic travel restrictions boosted local tourism, endorsed by government initiatives. This shift prompted my turn to camping as a fresh, nature-immersive alternative to urban life, offering a temporary outdoor living experience.
Post-epidemic travel restrictions boosted local tourism, endorsed by government initiatives. This shift prompted my turn to camping as a fresh, nature-immersive alternative to urban life, offering a temporary outdoor living experience.
Moodboard
Nowadays, the pace of urbanization has led to more and more pressure in people's lives. This kind of life makes people want to find an activity that can take away the pressure and release their curiosity, so they think of camping as a forest bath as the first stop of our short trip.
Nowadays, the pace of urbanization has led to more and more pressure in people's lives. This kind of life makes people want to find an activity that can take away the pressure and release their curiosity, so they think of camping as a forest bath as the first stop of our short trip.
Brand Design
Brand Design
When designing the logo of the brand, i was tring to combine “wonder zone” with the idea of unleashing curiosity that I wanted to convey. So the logo is designed as a feeling that the leisure is distributed everywhere.
When designing the logo of the brand, i was tring to combine “wonder zone” with the idea of unleashing curiosity that I wanted to convey. So the logo is designed as a feeling that the leisure is distributed everywhere.
Branding
Branding
I aim to combine “wonder” to design this time, wonder could be defined as something causes a feeling of great surprise and admiration. I hope people could discover things that keep them fresh while journey. Therefore, the picture of the path came to me, and I extracted it as my main design element.
I aim to combine “wonder” to design this time, wonder could be defined as something causes a feeling of great surprise and admiration. I hope people could discover things that keep them fresh while journey. Therefore, the picture of the path came to me, and I extracted it as my main design element.
LOGO
LOGO
Colors
Colors
Fonts
Sketches
Font
Myriad Variable Concept
Sketches
Patterns
Relax | Roam | Bath | Nature
Relax | Roam | Bath | Nature
Relax | Roam | Bath | Nature
Relax | Roam | Bath | Nature
Relax | Roam | Bath | Nature
Poster Design
PORTFOLIO
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CHECK OUT SOME MORE
Instacart
Instacart
Instacart
Product Design
UIUX Design
Instacart
Instacart
Instacart
Product Design
UIUX Design
Tutor Oriel
Tutor Oriel
Tutor Oriel
Product Design
UIUX Design
Tutor Oriel
Tutor Oriel
Tutor Oriel
Product Design
UIUX Design
Tutor Oriel
Tutor Oriel
Tutor Oriel
Product Design
UIUX Design
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